Case Study | LodgeHoliday.com

An ident created for LodgeHoliday.com.

  • The logo was provided.

  • I provided ideas in form of a detailed brief.

  • Mood board provided to give an idea of elements and styles.

  • Created multiple ‘scenes’ and created storyboards.

  • Animated scenes to flow into one another.

  • Sound effects sourced & mixed.

  • Music by Dan Bolam.

Scroll down for the storyboard and animation processes.

Jo from LodgeHoliday.com approached me to create a short ident to be used to promote their website on their various social media accounts. She had seen a 30 second explainer video I had created and wanted something similar using their current logo as a base. I then provided a mood board of selected images and then created several ‘scene’ options. I then drafted out storyboards to which feedback was given then implemented. Everything was then animated, music and sound effects were added and mixed then the video was rendered in three different aspect ratios.

STORYBOARDS

  • Progress #1

    I created the first storyboard based on the approved brief in the same style as their logo. They loved the style and requested a few changes.

  • Progress #2

    As requested, new scenes along with a change to the beach design were incorporated. This storyboard was approved and I moved to the animation.

 

ANIMATION

 

Progress #1

Basic draft edit.

Progress #2

Further animation added, sound effects sourced and added, outsourced music added.

 

FINAL VIDEO

16:9, square and vertical versions were provided.